Getting new customers for your business is a tricky task for a lot of people. The first way to do is this to know exactly what type of business you have and how the best way to generate new customers and clients for it. To start, the most important thing is using search engines as a method to get new customers. What makes it so important is that you can be there at the exact moment that your potential clients are looking for what you do – and if your website is there then you will be able to impress upon them what you do and how you do it; hopefully getting them to choose you over your competitors. SEO can be broken in to two main things, mainly on page SEO and off page SEO. For the best on page SEO guide I have read, check out this one from Gorilla Marketing that details the best way to design your website.
If you have an ecommerce website I recommend you have a look at guides on things like Moz.com and Backlinko. There are also some awesome guides and ideas if you search on search engines like Google. If you are an online shop then marketing on platforms like Facebook and Twitter can also be quite a useful marketing tool for you to choose from. I would also recommend that you look in to Google Ads too if you have the budget and know how on how to rock it big time.
If you run a service based business you want to look in to things like local SEO, which will help you immensely when people are looking locally for you. You will be able to rank in the ‘snack pack’ which is another word to describe the three map listings that appear at the top of the page when people are doing a search. You will also be able to have people see your reviews as a business and also make a more informed decision between you and your competitors. I would also have a look at more in-depth guides in to organic SEO and putting great content out there that people want to link to. Links are the driving force behind SEO and how search engines decide which website is at the top of the search engines and which one shouldn’t be shown at all. If you have too many rubbish links then there is no chance that you will be shown as the votes are coming from people who are rubbish, whereas if you get votes from huge websites like BBC.com, CNN.com and Wikipedia.org, then there is a much higher chance that they will rank you for the keywords that you are going after. This requires you to have a high quality website, unique content and be informative and engaging.
Internet marketing as a whole needs to be part of a holistic strategy though to get found and engage your audience, while also being compelling and standing out from your competitors. If you ask me I think it is important to do it properly the first time, the white hat way and have long lasting results that make both you and search engine users happy.